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Education – The University of Texas at Austin ‘12 , BS in Advertising, Business Foundations Program

Skills – Adobe Creative Suite, XD, Sketch, Invision, Figma, Zeplin, HTML, CSS,  user research, user testing, wireframing, prototyping, mockups, SEO, Google Analytics, WordPress




Product Designer – uShip (Nov 2019 – April 2020)

Lead Product Designer for communication tools, sign-in, registration, and account settings across three agile development teams

    • Presented product vision and user-centric design strategy to key stakeholders throughout product lifecycle
    • Coordinate user research and testing to validate design strategies, leading to a deeper empathy with users
    • Redesigned account settings for 8 million users resulting in simplified information architecture and 30% reduction in tech debt
    • Rebuild business checkout experience to simplify 4 steps into 2 for additional potential revenue of $1 million
    • Audited industry-wide communication UX for B2B, B2C, and C2C marketplace businesses
    • Designed a unique B2B credit payment process utilizing a 3rd party invoice vendor to reduce default risk by 100%


Freelance UX/UI Designer – T3 (July 2019 – Nov 2019)
Lead UX/UI designer for bulk returns section of the post-transaction product team

    • Optimize bulk returns user flow for resellers returning up to 500 items
    • Create low to hi fidelity prototypes for user testing and stakeholder reviews
    • Collaborate with product manager, engineering team, and senior ux designer to create ideal state and mvp solutions
    • Critique designs from other ux designers on team and receive daily feedback
    • Innovate processes for post-transaction user flows to streamline business goals


Freelance UX/UI Designer (2019 – Present)

    • Designed an app (Profound) to connect photographers with photographers
      • Conducted primary research with photographers to discover insights about hiring challenges in photography industry
      • Created wireframes and high-fidelity prototypes for app connecting photographers with photographers
      • Consulted with key stakeholders for user testing and iterations to improve product experience with app
    • Prototyped a new process to streamline sales tax payment for businesses
      • Re-organize information architecture for simplified task-based navigation
      • Improved success rate of completing the primary job from 16% → 100% and overall experience from 3/10 → 9/10
    • Achieved #3 Google ranking, 22% click-through rate, and 33% booking conversion rate for keywords ‘Austin Proposal Photographer’ by redesigning landing page


Founder, Photographer, UX Designer – Day 7 Photography (2010 – Present)

    • Improved sales booking rate by 40% by discovering clients’ problems and goals before pitching user-centered solutions
    • Revamped website with user-centered design and keyword optimization to increase organic search results by 18% over a 6month period
    • Design marketing materials, custom album layouts, and print materials for trade show exhibits
    • Send strategic automated emails over 12-month client journey to proactively answer clients’ questions and improve wedding planning experience
    • Launch seasonal email marketing drip campaigns to promote print sales increasing monthly revenue by 15% with $0 budget
    • Photographed 155 weddings and 174 portrait sessions

Founder and Graphic Designer – Smilehub Photo Booth (2014-2019)

    • Implemented a secondary business to upsell existing wedding clients and increase annual revenue by 20%
    • Reduced cost-of-goods for each event to 11% leading to an 89% profit margin for every booking
    • Trained and hired employees to manage photobooth for 15 events a year
    • Coordinated with clients to design logos for photostrip printouts
    • Designed promotional materials for website, trade shows, social media, and marketing events


Team Leader and Graphic Designer – University of Texas, Laptop Help Desk (2012)

    • Assisted students and faculty with their Apple products by solving their technical problems
    • Rebranded Help Desk with new logo, headshots, and branding identity to reflect approachable and professional personality
    • Redesigned informational pamphlets, powerpoint decks, and web graphics to educate students and faculty on key troubleshooting tasks